What is churn?
Churn is the rate at which customers stop doing business with you over a period — cancelled contracts, lapsed retainers, clients who quietly never come back.
Why churn is expensive
Winning a new customer costs far more than keeping one. High churn forces the sales team to run just to stand still: every lost retainer is revenue the pipeline must replace before growth even starts.
Reducing churn with organized data
Most churn announces itself: shrinking orders, late payments, unanswered check-ins. A CRM with activity history — like the one built into ERP Mobi — makes those signals visible per customer, so the save conversation happens before the cancellation email.